Cricket for Character
The East Africa Character Development Trust (EACDT) was founded in 2014 with a vision to use cricket as more than just a game. By teaching values such as perseverance, integrity, curiosity, and gratitude, the program helps children from underprivileged backgrounds develop the life skills needed to thrive.
Transforming Young Lives
To date, more than 17,000 young Kenyans have benefited from EACDT programs. Delivered through schools and community hubs, these initiatives reach some of the country’s most socially challenged communities, giving children the confidence, discipline, and optimism to build brighter futures.
Sport with Impact
Every tour, match, and partnership with EACDT directly supports its mission to empower Kenya’s youth. By combining structured coaching with character education, the Trust delivers measurable social impact — proving that cricket can change lives far beyond the boundary.